7/13/2023 0 Comments Download brand storytellingWe started with their packaging, which used fun, funky illustrations to show off the flavour. Brand storytelling is the process of connecting with your audience through a narrative that shows your brand values. Some of our favourite projects have been those that make a real difference to the brand’s engagement on social media! For example, Mana Bar is a protein dry mix brand who we worked with to create a clear visual narrative. Well-crafted, branded visuals can help you take your company from seeming flat and impersonal to one that people will connect with and trust. These can be enhanced with music, graphics and more, and are all excellent ways to push the concept of what a brand can be. Brandtelling for Business: Better Brand Stories for Growth-Oriented Technology Firms describes our process for building and sharing brand stories in just seven easy steps. When we use this phrase, we’re basically referring to using visual media such as illustration, animation, videography, photography to create a narrative. And that’s what we love to do! What is ‘Visual Storytelling’? But what these all have in common is that they actually want a visual representation of their company/idea/thingy-ma-jig, that they can show to others and allow them to be recognised, while telling the story of who they are. Others might think they just need a couple of product photos, a behind-the-scenes video, or a single headshot for the ‘about’ page of their website. When people tell you they are going through a branding re-design, or are trying to come up with a ‘brand’ for their business, often they simply mean - I want a logo. ‘Branding’ is such a broad term these days.
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